How can we revive people's interest in art in this day and age of saturated social media, overloaded visual culture and art apps? What of the elitist and manufactured art market?
ZAP is literally bringing the white cube to the streets and luring visitors into their creative realm with cups of tea, free shoe shines and timely conversation topics.
In this first edition of “humorous-parasitic-art-events”, Wamidh Al Ameri, Nicole Biermaier and Julia Sheppard draw inspiration from the tradition of lively market places to offer passers-buy a glimpse into their practice in the quaint, touristic old town of Zürich. Migration is the theme they have favoured for this October event, with the Hafenkran and river ducks chosen as their mascots. Situated between the Helmhaus art institution and the souvenir shops and cafés of the Niederdorf, "The Box" will feature interview sound pieces by Nicole Biermaier, quirky souvenir objects by Wamidh Al- Ameri and miniature paintings of Zurich Peeps by Julia Sheppard. For three days the ZAP artists will engage an open dialog with the Zurich public on topics specifically pertaining to this city, it's character and it's population. The event will be documented and reincarnated in various forms to be presented at the trio's subsequent travelling exhibitions early in 2015.